analyzing ads

Questions

1. What product or service is the commercial trying to sell?

2. Where was the commercial set? Describe the setting(s).

3. Who was in the commercial? Describe the people involved.

4. What objects were in the commercial? Describe them.

5. What happened in the commercial? Provide as much detail as you can.

6. What is the target group?

7. What is the message?

8. What are the aural and visual techniques?

9. Do you find celebrity endorsement?

Answers (the number of the question not represent the line of the responses)

The product that they are trying to sell is the new Italian pizzas Digiorno.

Probably the setting of this ad is the kitchen because the pizzas are made in the kitchen, and in the back of the commercial can see some fresh vegetables that are usually use to made pizza, and the pizzas are placed on trays.

People that influence this ad are mainly the chef because they contribute in an implicit manner, although not visible in the commercial obviously someone had to make those pizzas.

In the commercial shows that there are three types of Italian pizzas, prepared with the best ingredients of the country, one of them is based on cheese and pork, the other based on cheese also but this time with pepperoni and the third likewise with cheese and beef.

This ad is dedicated to the hungry buyer and that want to try a good pizza fresh out to the market.

The target group of this commercial is those people who like pizzas and that want to try these new pizzas Digiorno .

The new pizzas Digiorno that are made of Italian ingredients .

The techniques used are the presentation of the pizzas and the ingredients that are around them, also use in the commercial highlighting the part that says new.

In the commercial cant not seen any help from someone famous.

Analyzing Quote N°2

Advertising today is being internalized in all of us, and the quote says that advertising can be seen all the time and every day, taking the most significant example of the world that is New York City where one can see that look there are advertising of any kind, as Coke that one of the industries that incorporate global advertising, and an example is known by all is  santa Claus that has been one of the most important examples of marketing in the  history by helping to sell all companies their products in Christmas dates.

While advertising helps us to learn about new products coming to market, but also possible to show that from time to time it may be that it becomes a little visually uncomfortable , taking the example of New York again we can see that for any tourist visiting NYC Manhattan may seem the most spectacular view all the ads in the buildings, but for people who live or have to work in Manhattan all the year may seem something disturbing

   

Bill Cosby Quote Anayisis

In my opinion the words of Bill Cosby has a lot of thinking of maketing and he is talking about what things people that work in marketing highlight to make some products more interesting to the buyer, and also said that sometimes the things that those people highlight is something that is not important to the buyer ,but helps the seller obviously to sell the product.